Sorry it has been so long since my last post back in December. Lots of interesting things happening here at Moore’s Digital that are sure to kick off the year 2010 in a great way. Stay tuned for more updates!
Sorry it has been so long since my last post back in December. Lots of interesting things happening here at Moore’s Digital that are sure to kick off the year 2010 in a great way. Stay tuned for more updates!
As we quickly approach this holiday season I think it has become very clear that the majority of people these days will be using their Computers to take care of most if not all of their major gift purchases online. The fact is it’s just so much easier to shop, compare, and find the best deals by doing a little bit of research on some of the more popular online shopping web sites. However, online scamming is also quickly rising in frequency due to the increased volume of online purchases. Identity theft is also becoming a very large problem due to security breaches or the average computer user at home clicking on the wrong link by accident.
Before you go out and register on multiple Shopping Sites there are some steps you need to take first to ensure those online shopping carts don’t end up costing you a whole lot more.
#1 – Use a Web Browser with good security. I highly recommend Mozilla Firefox since it comes with many great security features already installed and functioning.
#2 – Use Anti-Virus Software - Personally I use AVG Anti-Virus. Their latest free edition comes with some surprisingly great features that give added security for online browsing. Their paid version comes with added security for Identity theft and more complex online threat detection. Don’t forget to do a scan at least 2-3 times a month.
#3 – Use STRONG PASSWORDS! The worst thing you can do is register your username with an easy to guess password like your first name, favourite colour, or favourite number. These are all bad choices when deciding on the password you will use to make sure your account remains secure while your online purchase is submitted and processed. Microsoft has a great guide you can follow here to help you create a strong password that no one will be able to hack into.
There are literally hundreds of Shopping Sites you can use these days to buy the same product. Don’t be afraid to browse some of the lesser known ones to make sure you really are getting the best possible price. Yes it will probably take you longer to do all the research and collect all your data, but the money you save in the end will completely make up for it.
Shopping online is shopping without the stress. No lineups, no sick people coughing on you, and you get to do it all within the comfort of your own home. Use an instant messenger to connect with some friends at the same time and you can all work together to find all those incredible deals that some people might overlook.
I hope you enjoyed this guide. And remember…
Christmas is not about giving, it’s about a gift. May the gift of forgiveness through Jesus, our Lord, fill your heart this year.
If you have watched CNN lately or many other major News producing media you have probably heard the term “Twitter” being used more and more often. The news anchor will encourage you to “tweet” on certain hot topics of the day by visiting one of their twitter web sites online. The popularity of this thing has grown extremely fast particularly in the United States but also World Wide.
“Twitter is ranked as one of the 50 most popular websites worldwide by Alexa’s web traffic analysis.[5] Although estimates of the number of daily users vary because the company does not release the number of active accounts, a February 2009 Compete.com blog entry ranked Twitter as the third most used social network[6] based on their count of 6 million unique monthly visitors and 55 million monthly visits.[6] In March 2009, a Nielsen.com blog ranked Twitter as the fastest-growing site in the Member Communities category for February 2009. Twitter had a monthly growth of 1,382 percent, Zimbio of 240 percent, followed by Facebook with an increase of 228 percent.[7] However, only 40 percent of Twitter’s users are retained.[8]” source: Wikipedia
The numbers, although probably not completely accurate, make it pretty clear that Twitter is becoming a part of the daily function of thousands if not millions of people. So what is this all about and why does it matter for say the small restaurant business operating down the street?
Twitter is one of many free online services being used as a rapid communication platform. In a matter of seconds people can tell hundreds of their friends about anything they want in an extremely simple and functional online environment. Sites like Facebook and linked in go beyond the basic status messages of Twitter but they all share this concept of sending information to targeted people in an extremely efficient and user friendly way.
Now that you understand how it works I’m sure you are starting to see why these things have become so popular but understanding why this could be good for your business can be somewhat harder to grasp.
The most obvious reason is that it enables you to update your customers with news pertaining to your business easily. The fact is most people don’t visit your business web site on a regular basis no matter how appealing it may be. But when it comes to these free social media services the return visit rate is much much higher and therefor it is much easier to get the word out about your business event.
The next reason is something I like to call Chain Reaction Marketing. This is really what makes using these services such a huge benefit for basically any business trying to sell a product. Lets say for example someone puts their status on facebook as “Just had an amazing dinner at John Doe’s Restaurant!“. The 25 people on this persons friends list are instantly notified of this mini testimonial when they log in. Some of them read it and some of them don’t even notice. However 5 of them replied to it which then sends notifications to all the friends of these 5 individuals. The news spreads quickly and effectively to hundreds of people causing a chain reaction of events that can lead to a major increase in your business popularity within the community (with little effort or investment on your part). Your customers become the greatest salesperson you could ever have and they are doing it for free all through this social networking service!
As long as you keep your customers happy at all times and give them a reason to promote your business through these services Social Media Marketing will play a huge role in maintaining your reputation and encouraging new customers for future business.